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The Blog
The Book That Changed How I Think About Growth
If you’ve ever felt maxed out but still crave more — more clarity, more purpose, more growth — this one’s for you.
In this reflection, I’m sharing what I learned from 10x Is Easier Than 2x — a book that completely reframed how I approach goals, productivity, and success. You’ll learn:
Why “doing less, but better” leads to bigger growth
The real reason we resist 10x thinking (and how to move through it)
My biggest takeaways and how I’ve started applying them in life and business
Finding My Way Back to Routine
After three weeks of travel, I’m realizing how easy it is to fall out of rhythm — even with the best intentions.
This week isn’t about perfection; it’s about presence, small actions, and finding my way back to routine.
Culture Is the New Competitive Edge
What if culture isn’t just a buzzword, but your biggest competitive advantage?
In this post, I’m sharing what culture really is — beyond the walls of your studio — and how it shows up in every interaction, every conversation, and every moment of leadership.
You’ll learn how to build a culture that doesn’t just retain members, but inspires your team, attracts talent, and fuels growth through one simple shift: caring more for your people than you ask from them.
The Fine Line of Transparency: KPIs That Empower Your Team
More and more owners are moving away from “filling the schedule” and leaning into building leaders within their studios.
But here’s the tension: how much do you share with your team? What KPIs motivate them without oversharing?
In my latest blog, I share 5 KPIs every studio owner should be transparent about—and how to use them to build leaders, not just employees.
Knee-Deep in Mud and Grace: What the Tough Mudder Taught Me About Leadership, Blended Family, and the Long Game
This one’s a little different—more journal than roadmap. No bullet points, no five-step takeaways. Just some muddy reflection on leadership, family, and full-circle moments.
We were knee-deep in the Tough Mudder course when it hit me: this messy, chaotic climb wasn’t just about finishing a race. It was about legacy. Presence. The kind of leadership that happens when no one’s watching, and the kind of love that holds steady—even in the mud.
What No One Tells You About Lease Negotiations—Until It's Too Late
Lease negotiations aren’t just paperwork—they’re foundational. In this blog, I’m walking you through the real-life lessons Brent and I have learned (sometimes the hard way) when it comes to signing commercial leases.
You’ll learn what to look out for, the common mistakes that can cost you thousands, the power of a good broker, and why seeking legal counsel is non-negotiable. Plus, I’m sharing the exact red flags we’ve seen—and how we handle them differently now.
If you’re opening a studio or stepping into your first lease, this one’s for you.
They’re Not Reading Your Content Like You Think (and Why That’s Good News)
If you’ve ever hesitated to post, email, or run an ad because you were afraid of “spamming” your audience, this is for you.
In this post, I’m breaking down the psychology of why your audience isn’t actually seeing your content the way you think they are — and how shifting your mindset from “I’m bothering them” to “I’m serving them” can completely change your results.
You’ll walk away with a deeper understanding of how sales and marketing work together, why repetition builds trust, and how to create genuine connection in a noisy world.
Some Thoughts I Needed to Get Out
This one’s a little different. No tips, no takeaways—just some honest thoughts I needed to get out. If you’ve ever questioned your “why,” or wondered if what you’re doing even matters, this one’s for you.
Right-Paced Growth: Knowing When to Expand (and When to Hold)
What You Can Expect from This Post
This isn’t a post about scaling hacks, industry pressure, or doing more just for the sake of it.
It’s a grounded guide for studio owners who want to grow with intention—not fear, not urgency. Whether you’re in a season of holding steady or feeling the quiet pull to expand, this post will help you:
Reflect on whether your current growth pace is aligned—or avoiding
Recognize the signs of too-fast or too-slow momentum
Get clear on what sustainable expansion might actually look like (and what it doesn’t)
Ask better questions about what’s next—for your team, your clients, and your leadership
This is about growth that feels real, rooted, and right for you.
Build the Org Chart. Save the Studio.
If you’re feeling stretched thin as a studio owner—or you’re getting ready to hire your first team—this post is for you. You’ll learn:
Why every studio (even brand new ones) needs an org chart
How to define roles so you can delegate and drive results
What to do when your business outgrows your original team
Why every role—from front desk to instructor—should be tied to revenue
How rewriting your mission can help clarify who you really need next
This is about more than shifting tasks. It’s about empowering people to lead—so you can finally step into your role as visionary.
“There Aren’t Enough Hours in the Day” — And Other Lies I Used to Believe
If you’ve ever said, “There just aren’t enough hours in the day”—same. But instead of chasing work-life balance, I’ve started building something better: work-life rhythm.
In this blog, I’m sharing how I plan my week (with my go-to planner), how I protect deep work time, why movement and recovery are non-negotiables, the supplements I swear by, and how I’m stacking habits to make life feel more aligned—and less overwhelming.
Plus, I’m talking golf, gut health, and the books currently on my nightstand. Because productivity should never cost you your joy.
What One Studio in South Florida Reminded Me About Hospitality (and Why It Matters More Than Ever)
In this blog, I’m sharing what one standout studio in South Florida reminded me about the power of presence, the impact of a warm welcome, and why hospitality is still the most underrated part of the client experience.
If I felt overlooked as an industry veteran, imagine how a first-time client might feel.
This one’s a reminder to slow down, show up, and lead with heart—no fancy rebrand required.
When the Vibe Doesn’t Match the Experience: A Studio Visit That Almost Didn’t Happen
This isn’t just a travel story—it’s a real-time studio audit in action. You’ll learn:
Why a broken booking flow could be costing you thousands in lost revenue
How the in-person experience must match the brand you’re projecting online
The small moments that shape how clients feel (and why those moments matter more than you think)
Why good programming isn’t enough if the rest of the client journey falls flat
Simple, actionable ways to audit your own studio—no mystery guest required
Whether you’re a seasoned owner or just starting out, this blog will help you see your business through the eyes of your clients—and that’s where the magic (and the growth) begins.
Post-Vacation Chaos, Calendars, and That Quiet Reminder I Almost Missed
If you’ve ever come back from a jam-packed trip and felt like the real work starts the second you walk through the door—you’re not alone.
In this week’s blog, I’m sharing what happened when I sat down post-road trip, completely overwhelmed by my to-do list and expectations… and how a quiet reminder helped me shift everything.
You’ll find:
A real look at the post-vacation pressure we don’t always talk about
A behind-the-scenes glimpse of how I plan my week (with me included in the calendar)
A reminder to celebrate small wins—even when the list still feels long
And maybe, just maybe, the nudge you need to give yourself a little more grace this week
She’d Be So Proud
What if an off day didn’t mean you were falling behind—but actually meant you were finally listening?
In this post, I’m pulling back the curtain on the messy middle of being a high-achiever who’s learning to rest.
If you’ve ever felt guilty for not “doing enough” or struggled to give yourself permission to slow down, this one’s for you.
No fluff.
Just truth, grace, and a reminder that you’re still enough—even on the quiet days.
What Made Me Say Yes to a Franchise (When I Could Have Gone Solo)
I’ve spent years building studios and consulting owners—I could have launched my own. So why did I say yes to a franchise? It wasn’t about needing a system. It was about finding one that aligned so deeply, I knew I could make it even stronger.
Just truth, grace, and a reminder that you’re still enough—even on the quiet days.
Some Days You Just Don’t Feel Like It (And Honestly, That’s Not a Problem—That’s Being Human)
What if an off day didn’t mean you were falling behind—but actually meant you were finally listening?
In this post, I’m pulling back the curtain on the messy middle of being a high-achiever who’s learning to rest.
If you’ve ever felt guilty for not “doing enough” or struggled to give yourself permission to slow down, this one’s for you.
No fluff.
Just truth, grace, and a reminder that you’re still enough—even on the quiet days.
Sales Is a Conversation, Not a Pitch: Why Objections Are the Doorway, Not the Dead End
If the phrase “ask for the sale” makes you cringe a little, you’re not alone. So many incredible studio owners, managers, and instructors shy away from selling because it feels awkward—or let’s be honest, downright scary. But what if sales wasn’t about pushing… and instead became one of the most powerful ways to serve?
In this blog, I’m breaking down how to reframe sales as a conversation (not a pitch), why objections are actually a good thing, and how to work with the brain—not against it—when fear and hesitation show up. I’ll also share my favorite mindset tool for navigating the moment someone says “I’m not sure.” (Hint: it’s where the real growth begins—for them and for you.)
The Movement That Moved Me
What if the thing you've been chasing is actually chasing you?
In this blog, I’m sharing the story behind why I chose True Movement—not just as a business opportunity, but as a full-body, full-heart alignment.
From consulting behind the scenes to stepping fully into the method, this is the journey of saying yes to something I believed in long before I ever stepped on the platform. If you’ve ever felt the whisper of purpose or the pull of something bigger, this one’s for you.
What No One Tells You About Building a Personal Brand
Building a personal brand isn’t about going viral or having the perfect aesthetic—it’s about trust, consistency, and showing up even when no one’s clapping. In this post, I’m pulling back the curtain on what the process really looks like: the quiet days, the self-doubt, the evolution. I’m not here to sell you anything—I’m here to share what I’ve learned in the hopes it helps you build something honest, lasting, and deeply aligned with who you are.