If you’ve ever looked around and thought, “Everything should feel good right now — so why does it feel heavy?” this post is for you.

I’m reflecting on the subtle warning signs most studio owners experience long before anything feels broken, and what those moments are really asking of us.

Growth didn’t break my business — a lack of capacity did.

On paper, everything was working. Revenue was growing. Momentum was there.
But underneath it all, something felt heavy.

This reflection explores what happens when growth outpaces the container it’s built inside — and why sustainable leadership starts with capacity, not speed.

I didn’t start this blog with a strategy.
I started it because I needed a place to think out loud.

Over the past year, writing has become the way I process leadership, growth, and the real conversations happening inside studios every day.

What surprised me most wasn’t what I wrote about—but what kept showing up again and again.

This year taught me more than I expected about the leader I am, the leader I’m becoming, and the work I feel called to do.

This post is a reflection on that year—and what’s unfolding next.

In this piece, I’m sharing what I’ve learned from working inside studios and alongside owners who want their businesses to feel steadier — not constantly reactive.

You’ll walk away with:

• A clearer understanding of why studio goals often fall apart

• A simple way to pressure-test goals before committing to them

• A reframed approach to growth that balances new members and retention

• A high-level framework you can use as you set goals for the year ahead

Nothing complicated. Just thoughtful, grounded guidance you can actually use.

This blog breaks down why the quieter season is actually the most powerful time for studio owners to plan. Inside, I share the fundamentals to revisit as you head into Q1—and how thoughtful planning becomes your most underrated profit strategy.

In this blog, I’m sharing how I use this time of year to slow down, reflect honestly, and set goals with intention—along with the practices and frameworks that help me stay grounded while planning for what’s next.

In this episode of The Owner’s Seat, I sat down with Albert Ramos for a thoughtful conversation on the evolution of boutique fitness, the future of longevity-focused movement, and what leadership looks like in this next era of our industry.

We explored the mindset shifts that separate thriving studios from those that stay stuck, the science and purpose behind the True Movement Method®, and the realities women navigate as they balance ambition, leadership, and identity.

If you're curious about where boutique fitness is headed — and what it means for the way we lead, train, and build community — this episode will meet you exactly where you are.

Black Friday isn’t about perfection — it’s about precision.
This year, even with a fully built campaign, segmented messaging, and a trained team behind every touchpoint, one of my offers completely flopped.
And still… we had a record-breaking week.

In this follow-up to my Black Friday strategy breakdown, I’m sharing exactly what worked, what didn’t, and why a flop is sometimes the most valuable data you’ll collect.
Marketing is trial, testing, clarity, and alignment — not guessing.
Here’s what this year taught me.

In this blog, you’ll learn:

• Why Black Friday isn’t a one-day sale — it’s a full revenue campaign

• How to structure offers that increase revenue without devaluing your studio

• The difference between discounting and devaluation (and why it matters)

• How to segment your audience so each offer lands with intention

• What a months-long planning process actually looks like inside a high-performing studio

• How team training, weekly huddles, and aligned messaging increase conversions

• Why 7–11 strategic touchpoints are essential for driving decisions

• The long-term impact of a well-executed Black Friday on your January retention

If you’ve ever felt maxed out but still crave more — more clarity, more purpose, more growth — this one’s for you.
In this reflection, I’m sharing what I learned from 10x Is Easier Than 2x — a book that completely reframed how I approach goals, productivity, and success. You’ll learn:

• Why “doing less, but better” leads to bigger growth

• The real reason we resist 10x thinking (and how to move through it)

• My biggest takeaways and how I’ve started applying them in life and business

After three weeks of travel, I’m realizing how easy it is to fall out of rhythm — even with the best intentions.

This week isn’t about perfection; it’s about presence, small actions, and finding my way back to routine.

What if culture isn’t just a buzzword, but your biggest competitive advantage?

In this post, I’m sharing what culture really is — beyond the walls of your studio — and how it shows up in every interaction, every conversation, and every moment of leadership.

You’ll learn how to build a culture that doesn’t just retain members, but inspires your team, attracts talent, and fuels growth through one simple shift: caring more for your people than you ask from them.

More and more owners are moving away from “filling the schedule” and leaning into building leaders within their studios.

But here’s the tension: how much do you share with your team? What KPIs motivate them without oversharing?

In my latest blog, I share 5 KPIs every studio owner should be transparent about—and how to use them to build leaders, not just employees.

This one’s a little different—more journal than roadmap. No bullet points, no five-step takeaways. Just some muddy reflection on leadership, family, and full-circle moments.

We were knee-deep in the Tough Mudder course when it hit me: this messy, chaotic climb wasn’t just about finishing a race. It was about legacy. Presence. The kind of leadership that happens when no one’s watching, and the kind of love that holds steady—even in the mud.

Lease negotiations aren’t just paperwork—they’re foundational. In this blog, I’m walking you through the real-life lessons Brent and I have learned (sometimes the hard way) when it comes to signing commercial leases.

You’ll learn what to look out for, the common mistakes that can cost you thousands, the power of a good broker, and why seeking legal counsel is non-negotiable. Plus, I’m sharing the exact red flags we’ve seen—and how we handle them differently now.

If you’re opening a studio or stepping into your first lease, this one’s for you.

If you’ve ever hesitated to post, email, or run an ad because you were afraid of “spamming” your audience, this is for you.

In this post, I’m breaking down the psychology of why your audience isn’t actually seeing your content the way you think they are — and how shifting your mindset from “I’m bothering them” to “I’m serving them” can completely change your results.

You’ll walk away with a deeper understanding of how sales and marketing work together, why repetition builds trust, and how to create genuine connection in a noisy world.

This one’s a little different. No tips, no takeaways—just some honest thoughts I needed to get out. If you’ve ever questioned your “why,” or wondered if what you’re doing even matters, this one’s for you.

What You Can Expect from This Post

This isn’t a post about scaling hacks, industry pressure, or doing more just for the sake of it.

It’s a grounded guide for studio owners who want to grow with intention—not fear, not urgency. Whether you’re in a season of holding steady or feeling the quiet pull to expand, this post will help you:

• Reflect on whether your current growth pace is aligned—or avoiding

• Recognize the signs of too-fast or too-slow momentum

• Get clear on what sustainable expansion might actually look like (and what it doesn’t)

• Ask better questions about what’s next—for your team, your clients, and your leadership

This is about growth that feels real, rooted, and right for you.

If you’re feeling stretched thin as a studio owner—or you’re getting ready to hire your first team—this post is for you. You’ll learn:

• Why every studio (even brand new ones) needs an org chart

• How to define roles so you can delegate and drive results

• What to do when your business outgrows your original team

• Why every role—from front desk to instructor—should be tied to revenue

• How rewriting your mission can help clarify who you really need next

This is about more than shifting tasks. It’s about empowering people to lead—so you can finally step into your role as visionary.

If you’ve ever said, “There just aren’t enough hours in the day”—same. But instead of chasing work-life balance, I’ve started building something better: work-life rhythm.

In this blog, I’m sharing how I plan my week (with my go-to planner), how I protect deep work time, why movement and recovery are non-negotiables, the supplements I swear by, and how I’m stacking habits to make life feel more aligned—and less overwhelming.

Plus, I’m talking golf, gut health, and the books currently on my nightstand. Because productivity should never cost you your joy.