When new studio owners launch, the hardest part usually isn’t the buildout, the schedule, or even the sales.
It’s this:
Getting them to tell their story.

Not behind a logo.
Not hidden in a sales pitch.
But real, raw, and human.

Because here’s the truth—people don’t just buy classes.
They buy connection.
They buy you.

In this blog, I’m breaking down why sharing your story feels so dang hard (and why you have to do it), plus giving you a simple, real-world social media framework to start showing up today.

No fluff. No filters. Just what works.

Gen Z is showing up strong in fitness—but are we missing what’s happening underneath?

As a parent of three Gen Z kids, and someone who's walked my own long, messy journey with weight, body image, and mental health, I see it differently now.
Fitness can be a powerful tool for resilience—or it can quietly become another mask for perfectionism, anxiety, and not feeling "enough."

In my latest blog, I’m sharing the good, the bad, and the personal—how the way we treat ourselves shapes the next generation, and why true strength starts way deeper than the gym.

Lately, I’ve been learning what it really means to be my own boss.

Not just the title. Not the flexibility or freedom.
But the responsibility—to lead myself well.

Because here’s what no one tells you about being self-employed:
It’s dangerously easy to become the worst boss you’ve ever had.

No boundaries. No breaks. Unrealistic expectations.
Pushing through exhaustion like it’s a badge of honor.

But what if we flipped that?

What if being a good boss to yourself looked like midday walks, slow mornings, solo coffee dates, and work that energizes you—not drains you?

In this blog, I’m sharing the voice note moment that stopped me in my tracks… and the reminder I think every entrepreneur needs to hear.

👉 If you’re self-employed, don’t forget who you work for.
(Hint: It’s you.)

Thinking about how your studio’s client journey stacks up? This blog is for you.

In this post, I share my full experience visiting Orangetheory—from the moment I submitted an inquiry to the moment I walked out post-class. And let’s just say... I had a few assumptions going in that didn’t hold up once I experienced it for myself.

Here’s what you’ll learn:

• Why speed to lead isn’t enough if your follow-up doesn’t feel personal

• How even small onboarding missteps can erode trust (and how to fix them)

• The difference between informing your new clients and empowering them

• Why the first-class sales pitch might be doing more harm than good

• How to design an experience that builds value before you ever talk about price

• And most importantly—why sometimes, your biggest growth opportunity is hidden in your blind spots

Whether you're a franchise leader, studio owner, or just curious about improving your client journey—this is a must-read.

Because the best client experiences don’t just happen in class.
They start long before—and they last long after.

For the first time in years, I slowed down.

Not a weekend off. Not a quick reset. A real pause. The kind that makes you reflect on how you’ve been living—and what you’ve been trading in the name of productivity.

And here’s what hit me:
Time is the only currency we can’t earn back.

We hustle. We build. We chase success like there will always be more time later—time to rest, to reconnect, to just be.
But later isn’t promised. And time wasted chasing things that don’t truly fulfill us? That’s time we don’t get a refund on.

In this blog, I’m unpacking the lesson I’ve had to learn the hard way:
Success isn’t just about what you achieve—it’s about how intentionally you spend your days getting there.

If time is your most valuable asset…
Are you investing it wisely?

This is a personal reflection on what it really looks like to step away from hustle culture and redefine success on your own terms.

I share the warning signs I ignored, the moment I finally paused, and the reset that helped me rebuild a life filled with peace, presence, and purpose.

If you’ve ever felt like your worth was tied to your productivity—this one’s for you.

After a weekend spa day with my best friend—complete with hot soaks, cold plunges, and deep, intentional rest—I was reminded of something so many fitness professionals overlook: recovery isn't a luxury, it’s a necessity.

In this post, I share the experience that sparked that realization, dive into the research behind recovery, and explore why studios that integrate recovery into their client journey—not just offer it as a stand-alone—are the ones that will lead the next wave of wellness.

Retail isn’t just a side hustle—it’s a strategic part of your client journey. When done right, it becomes an extension of your brand, builds loyalty, generates revenue without adding classes, and sends your studio vibe out into the world (one hoodie at a time). This blog breaks down how to curate with intention, integrate retail seamlessly into your experience, and create products your clients didn’t even know they needed—but can’t leave without.

If you’re navigating growth in your business—whether you’re expanding your team, scaling your systems, or chasing that next big goal—this one’s for you.

I’m diving into the biggest takeaways from Verne Harnish’s Scaling Up and unpacking the real-life lessons behind the Four D’s: Drivers, Demands, Discipline, and Decisions.

You’ll get a behind-the-scenes look at how I’m applying these principles in my own journey, plus insights that can help you scale your studio (or any business) with clarity, intention, and a lot less chaos.

What if your greatest strengths were also holding you back?

In this blog, I’m sharing the behind-the-scenes of my journey with Positive Intelligence—a program that helped me uncover the mental patterns quietly shaping my leadership, stress levels, and relationships.

You’ll learn:

• Why mental fitness is just as important as physical fitness (especially if you’re a high-achiever)

• How your top strengths (like Achiever, Controller, or Pleaser) can also become your biggest saboteurs

• Simple, practical ways to build mental resilience daily—without overhauling your routine

• How I lost sight of these tools during a season of intense growth… and what brought me back

Whether you’re leading a team, running a business, or simply trying to stay grounded in a fast-paced world—this is the rep you don’t want to skip.

What do Celsius, Stanley, and Halo Top have in common—and what can they teach you about building a standout fitness brand?

In this blog, we break down how these everyday products evolved into cultural powerhouses by leaning into brand strategy, not just design. You’ll learn:

• Why your brand is more than a logo or color palette

• How to reposition your studio to stay relevant in a shifting market

• What modern consumers actually want from boutique fitness brands

• How to create an emotional connection that drives loyalty and growth

Whether you're a studio owner considering a rebrand or just trying to make your messaging land better, this post will help you rethink how you show up—and how you build a brand that truly resonates.

You don’t have a marketing problem—you have a sales problem.

If your studio is getting leads but struggling to grow memberships, the issue isn’t awareness—it’s conversion. Many studio owners assume that if someone tries a class and loves it, they’ll naturally sign up. But without a structured sales process, leads slip through the cracks, and revenue stalls.

In this blog, we’ll break down why sales—not marketing—is the key to studio success, the most common mistakes owners make when it comes to selling, and the practical shifts you can implement to turn more trial members into lifelong clients. If you’re relying on hope instead of a clear sales strategy, it’s time to change that.

In this blog, I’m sharing how I’ve transformed my Sundays from a source of stress into a weekly reset that sets the tone for a more intentional, balanced life. You'll learn how to prioritize well-being, romanticize your routines, and create simple habits—like scheduling movement, planning nourishing meals, and resetting your space—that help you step into the week feeling grounded instead of overwhelmed. Whether you’re looking for a fresh start or just small shifts to bring more ease into your days, this guide will help you build a reset ritual that actually works for you.

Breaking the Burnout Cycle: Why It Matters

Burnout in boutique fitness isn’t just exhaustion—it’s a signal that something in your business needs to change. In this blog, I break down:

• Why so many studio owners get stuck in the burnout cycle and how to spot the warning signs before it’s too late.

• The key mindset shift from owner-operator to CEO—and why it’s the only way to scale sustainably.

• How to create systems, build a strong team, and delegate effectively so your studio thrives without you doing it all.

• The importance of protecting your energy, setting boundaries, and making CEO-level decisions that move your business forward.

• Actionable steps you can take today to start shifting from burnout to balance—because you deserve a business that supports your life, not one that drains it.

It’s time to stop running in circles and start running your business like the CEO you are.

Women’s History Month is a time to honor the women who have shattered glass ceilings, pushed boundaries, and redefined leadership—not just in fitness, but across industries. But it’s also a time to reflect on the work that’s still ahead.

In this blog, I dive into:

• Why women in leadership matter and how companies with female leaders consistently outperform their competitors.

• The importance of representation and how having more women in executive roles creates a ripple effect for future generations.

• How we can continue to elevate women in leadership—from hiring and mentoring to investing in female-led businesses.

• The incredible men who champion women, making space at the table and advocating for equality, including the unwavering support I’ve had from my husband, my sons, and past colleagues.

• My personal ‘why’—why I refuse to stop pushing for change, not just for myself, but for my daughter and for every woman I’ve mentored along the way.

Because when women lead, everyone wins. And the work isn’t done yet.

What You’ll Learn in This Blog

The rise of GLP-1 medications like Ozempic, Wegovy, and Mounjaro has sparked a major conversation in the fitness industry. Are these medications making health and weight loss more accessible, or are they undermining the fundamental principles of movement, strength, and longevity?

In this blog, we’ll break down:

• The real impact of GLP-1s on weight loss and fitness, backed by key statistics and trends.

• The controversy surrounding these medications and why the fitness industry is divided.

• The overlooked downside—muscle loss—and why strength training is now more essential than ever.

• How fitness studios can embrace this shift, attract GLP-1 users, and position movement as medicine.

Rather than seeing this as a challenge to traditional fitness, we’ll explore how GLP-1s present an opportunity to bring more people into studios, encourage lifelong movement, and redefine what it truly means to be healthy.

The fitness industry is evolving, and today’s consumers expect more than just a great workout—they crave personalized, intentional, and immersive experiences that make them feel seen, valued, and connected. In this blog, we’ll explore why boutique fitness studios must go beyond the workout to create unforgettable moments that foster loyalty, increase revenue, and set their brand apart.

You’ll learn:

• How emotional connection drives long-term retention

• Why personalization and hospitality are the new competitive edge

• Real-life examples of studios mastering the art of experience

• Actionable strategies to elevate your studio’s client journey, retail, and community engagement

If you want to build a studio where members don’t just work out, but truly belong, connect, and thrive—this is for you. Let’s dive in.

—how Rachel Hollis' Girl, Wash Your Face became the lifeline I didn’t know I needed during a season of doubt, fear, and soul-searching.

Here’s what you can expect:

• A Deeply Personal Story: I open up about the struggles I faced in 2018, from navigating a life-changing divorce to questioning my worth as a mother and professional.

• Lessons That Changed My Life: I share the powerful takeaways from Rachel’s book that helped me stop believing the lies I told myself, start showing up for me, and chase dreams unapologetically.

• A Once-in-a-Lifetime Meeting: I recount the unforgettable moment when I met Rachel in person, shared my journey, and asked her the question that had been weighing on my heart: Do you ever feel like you’ve made it?

• Inspiration for Your Own Journey: Rachel’s response—and her reminder that our desire for more is something to honor, not fear—left a lasting impact that I hope will inspire you to trust the little nudge inside of you.

This blog is raw, real, and written for anyone who’s ever questioned if they’re doing enough or if their dreams are too big. Spoiler alert: They’re not. And neither are you.

In this blog, you’ll discover how the principles of hospitality can transform your fitness studio. Inspired by Will Guidara’s Unreasonable Hospitality, I’m sharing actionable insights to help you create meaningful connections, elevate member experiences, and redefine what it means to serve in the fitness industry.

Here’s What You’ll Learn in This Blog Post:

As a former consultant and studio owner, I’ve spent years navigating the fast-paced, ever-evolving boutique fitness industry. In this post, I’ll share the hard-earned lessons and strategies that helped me not only survive but thrive in a competitive market. Here’s what you can expect:

• Finding Your Why: Learn how to uncover and embrace what makes your studio unique—and why it’s your most powerful competitive edge.

• Collaboration Over Competition: Discover how building relationships with competitors can elevate your studio and create a thriving community.

• Mastering the Client Journey: Get tips on how to create an exceptional experience that keeps clients coming back long after their first visit.

• Diversifying Your Offerings: Explore ways to turn your studio into a one-stop wellness destination that clients love.

• Staying in Your Lane: Find out why focusing on your own vision is the key to thriving, even when new competitors pop up.

• Celebrating Wins: Shift your perspective on competition and learn how to use it as fuel for growth and innovation.

If you’ve ever worried about how to stand out in a crowded market, this post is for you. Let’s dive in and redefine what it means to compete.