The Hardest Part of Launching Your Studio (And It’s Not What You Think)
When people dream about launching their own fitness studio, they usually imagine the big hurdles:
Finding the space.
Setting the prices.
Building the team.
Getting people to actually show up.
And sure—those things matter.
But after years of helping studio owners bring their visions to life, let me tell you:
That’s not the real battle.
The hardest part?
It’s getting them to tell their story.
Not in a perfectly curated post.
Not behind a brand logo.
But them.
On camera. In real life. Sharing why they even started this crazy thing in the first place.
Why Sharing Your Story Feels So Dang Hard
Here’s the deal:
It’s one thing to pick out paint colors and write your class descriptions.
It’s another thing entirely to sit in front of a camera, heart pounding, and say:
"Here’s who I am. Here’s why this matters to me."
It feels vulnerable in a way nobody warns you about.
Because when you tell your story, you’re not just promoting a business.
You’re putting yourself on the line.
What if people don’t get it?
What if it’s not “good enough”?
What if they judge me?
(You know… just tiny, insignificant fears like total rejection.)
And listen—I get it.
It’s way easier to hide behind pretty graphics and polished websites.
But that’s not what builds connection.
And connection is what grows your studio.
Why Your Story Is the Secret Weapon
Here’s what no one tells you:
People aren’t buying a fitness class.
They’re buying a feeling.
They’re buying you.
Your story is the thing that makes people trust you, believe in you, and want to be part of what you’re building.
Without it?
You’re just another studio on the block.
With it?
You’re their studio. Their community. Their safe place.
The fastest way to stand out isn’t better branding. It’s being brave enough to show up as yourself.
If You’re Launching, Start Here
Forget the fancy stuff.
Here’s what I’d tell you if we were sitting across from each other at a coffee shop:
Open your phone.
Hit record.
In 60 seconds or less, share your heart.
Why you started.
What you believe.
Why you’re excited (and a little terrified) to open your doors.
No scripts. No filters. No overthinking.
Just you.
That’s what people want.
That’s what makes them trust you enough to walk through your doors for the first time.
Closing Thoughts
Launching a studio isn’t just about beautiful spaces and smart systems.
It’s about being brave enough to be seen.
Your why matters.
Your story matters.
And I promise—the right people?
They’re not looking for perfection.
They’re looking for real.
Get in front of the camera.
Get uncomfortable.
Get loud about what you believe in.
Your future members are already out there.
They're just waiting for you to show up.
I’d love to hear your thoughts- If you’re getting ready to launch (or dreaming about it), tell me—what’s the part that feels scariest for you?
